A decade of Live Free: The Kaftan Company Marks 10 Years with Middle East Expansion and 'Homebody' Nightwear Collection
India's first kaftan-only brand grows from a single idea to 1000+ SKUs, four categories, a Hyderabad flagship and global fulfilment and now targets the 21–34 "homebody generation" Hyderabad, 7/9/26: The Kaftan Company (TKC), India's first brand dedicated exclusively to kaftans, has announced its expansion into multiple markets across the Middle East as it completes ten years in business. The announcement comes alongside the launch of Homebody, a nightwear collection built for women aged 21–34 who have stopped treating a night in as a consolation prize. Founded in 2016 by Prakruti Gupta Rao and Navin Rao, TKC set out to take a garment that Indian women wore at home but rarely talked about and make it a category in its own right. A decade on, the brand has grown into the widest-range kaftan player in the market with over 1000 SKUs spanning women's wear, maternity, kidswear and men's loungewear, a presence across Myntra, Nykaa Fashion, Tata CLiQ and Zivame, relat...