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Marketting rules by IIM Professor

Marketing Rules


A Professor at one of the IIM's (INDIA) was explaining marketing concepts to the Students:


1. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - * That's Direct Marketing.*

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says:
"He's very rich.Marry him." - * That's Advertising.*

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say:
"Hi, I'm very rich. Marry me." - * That's Telemarketing.*

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:
"By the way, I'm rich. Will you marry me?" - * That's Public Relations.*

5. You're at a party and see gorgeous girl. She walks up to you and says:
"You are very rich! Can you marry ! me?" - * That's Brand Recognition.*

6. You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me! "She gives you a nice hard slap on your face."- * That's Customer Feedback*

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her husband.- * That's demand and supply gap*

8. You see a gorgeous girl at a party. You go up to her and before you sayanything, another person come and tell her:
"I'm rich. Will you marry me?" and she goes with him. -* That's competition eating into your market share*

9. You see a gorgeous girl at a party. You go up to her and before you say:
"I'm rich, Marry me!" your wife arrives. - * That's restriction for entering new markets*
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