Skip to main content

Is a product’s success all about marketing????




I have always wondered about how companies decide when to launch a product... How they decide that the market needs that product etc?

And after all that analysis how come many products end up flopping? I am in touch with the tech sector and so will refer to it for examples.

Let’s take Windows Vista as an example... It was a failure.... I know many people will say that 24% of the world today uses Vista but that was because all the new models sold had only vista as an option...Microsoft stopped selling XP.... I’m sure the ppl at Microsoft must have done a great analysis as to why this would have happened....But I believe the major reason for the failure was marketing... Apple jumped on people’s inertia about changing from XP to vista and screwed up the image of vista badly… I don't think any OS is better than any other but Apple somehow managed to convince people that their products are much better so they get to even charge a premium price.

And what bout Linux???? It runs almost 80% of servers everywhere yet it is not even known in the consumer market. Is the OS not good?? It’s very good... it’s free... yet completely unknown... The major reason for this I believe is bcos no company owns Linux and so no company want to advertise for it.

At the end all that matters is how people perceive a product. People have problems if their phones hang up but are ready to adjust if their computer does the same??? Why?? Bcos Microsoft has created an illusion that phones are much simpler devices (which apple is breaking with the I Phone) while computers are not.... And people’s perception is built on how the companies show their products to be. This really makes me believe that Marketing is all that matters for a product... nah... even for a company.... It’s the brand they build that matters.. quality??? nope... just suppress any bad news....(most companies do this)...... 

I hope I am wrong and hope that the quality of a product matters finally but the present scenario in the tech sector tells a completely different story....What do u think????


- Alok


Labels:

Comments

Post a Comment

Popular posts from this blog

An epidemic of loneliness: Why are we lonely in a world so full?

In the town of Havenwood, an unusual epidemic takes over—not one of physical illness, but an outbreak of loneliness. When Lina, a fiery yet secretly tender-hearted skeptic of romance, meets Quinn, a free-spirited artist questioning the same ideas, they are forced to confront whether real connection lies beyond romantic love or if they are truly doomed to solitude. It was a crisp day in Havenwood, and the sky was brooding—dark clouds laced with impatient energy before a thunderstorm, as if even the heavens felt the town’s growing melancholy. It was not the kind of town you would expect to be cloaked in loneliness. Stone cottages lined the narrow, winding roads, and the trees had that sage-like stillness that you only see in stories and dreams. I hadn’t been here long when the problem struck me like a slap in the face: everyone was obsessed with finding The One, as if every single person was but half a person, wandering through life like a lost sock in search of its pair. How did a town ...
Post a Comment
Read more

Epitome of Equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more

Standard contents in a Guest Room

IN A 5 – STAR HOTEL GUEST ROOM:- 1. BED:- 1. Mattress (1) 2. Maters protector (1) 3. Bed sheet (2) 4. Night spread (1) 5. Blanket (1) 6. Pillows (2) 7. Bed cover (1) (Boisters) 2. ENTRANCE DOORS:- 1. Lire exit plan 2. DND card on the door know 3. Collect my laundry card 4. Please clean my room card 3. WARDROBE:- 1. Coat hangers 2. Skirt trouser hangers 3. Laundry bags 4. Pot 5. Extra blanket and pillows 6. Bed slippers 4. LOUNGE :- 1. Sofa,...
2 comments
Read more