Skip to main content

Is a product’s success all about marketing????




I have always wondered about how companies decide when to launch a product... How they decide that the market needs that product etc?

And after all that analysis how come many products end up flopping? I am in touch with the tech sector and so will refer to it for examples.

Let’s take Windows Vista as an example... It was a failure.... I know many people will say that 24% of the world today uses Vista but that was because all the new models sold had only vista as an option...Microsoft stopped selling XP.... I’m sure the ppl at Microsoft must have done a great analysis as to why this would have happened....But I believe the major reason for the failure was marketing... Apple jumped on people’s inertia about changing from XP to vista and screwed up the image of vista badly… I don't think any OS is better than any other but Apple somehow managed to convince people that their products are much better so they get to even charge a premium price.

And what bout Linux???? It runs almost 80% of servers everywhere yet it is not even known in the consumer market. Is the OS not good?? It’s very good... it’s free... yet completely unknown... The major reason for this I believe is bcos no company owns Linux and so no company want to advertise for it.

At the end all that matters is how people perceive a product. People have problems if their phones hang up but are ready to adjust if their computer does the same??? Why?? Bcos Microsoft has created an illusion that phones are much simpler devices (which apple is breaking with the I Phone) while computers are not.... And people’s perception is built on how the companies show their products to be. This really makes me believe that Marketing is all that matters for a product... nah... even for a company.... It’s the brand they build that matters.. quality??? nope... just suppress any bad news....(most companies do this)...... 

I hope I am wrong and hope that the quality of a product matters finally but the present scenario in the tech sector tells a completely different story....What do u think????


- Alok


Labels:

Comments

Post a Comment

Also read

Epitome of equality

First of all This is not to demean any religion.. I am a Hindu by birth, but yes I respect all religions .I offer my daily prayers , fast on holy days , but there was something that was disturbing me . God as per me was a Friend, someone who was by my side always , someone who was a dear friend , but this is not what everyone else thought , for others he was the Judge who gives his verdict always and punishes anyone and everyone . Walk into any temple and you would see , if you have money , you will be treated in a way as if you are the ONLY disciple of the God . I have had too many experiences where I was treated as a second class citizen in the temple . Why? Well I could not afford giving thousands as donation. This is not how it should be , God looks at each one of us with the same divinity .As I mentioned God for me is a friend, so tell me, do we chose friends based on their bank balances? Do we give our verdict on them ? then how can God do it? I know many of us would ...
32 comments
Read more

Did You Ever Love Me? Book Review: Can Rithvik singh turn heartbreak into a homecoming?

Did You Ever Love Me? by Rithvik Singh is a tender contemporary poetry collection about love, heartbreak, longing, self worth and learning to let go. Its greatest strength is emotional accessibility: Singh writes directly to readers who feel intensely and care deeply. The collection offers comfort without pretending heartbreak is simple, though its simplicity may occasionally feel familiar to seasoned poetry readers. Did you Ever Love Me? Have you ever loved someone so completely that, after they left, you were left wondering whether they had ever understood what they had been given? Not merely whether they loved you, but whether they ever noticed how much you loved them, how much patience you offered, how many small things you remembered, or how often you chose to stay when leaving might have been easier. There is a particular loneliness in that question because it rarely arrives at a dramatic moment. More often, it finds you while you are doing something completely ordinary. Yo...
1 comment
Read more

Satyameva Jayate - Free speech

More than 40 people have died in the riots that have followed the killing of Swami Lakshmanananda in Kandhamal in Orissa. 5 people were killed and 47 injured in Mumbai when Jerry Falwell made some comments saying that the Prophet of Islam was a violent man and a terrorist. 12 people had died in Mumbai in anti-rushdie riots. There are more instances I can point out, but these stand out because of the scale and because of how related India is to last two people. Mr. Falwell runs a Christian ministry in US and Salman Rushdie, although ethically an Indian, had migrated to Pakistan and was a citizen of UK at that time. Of all riots that took place all over the world following the statement by Jerry Falwell and against Salman Rushdie, India was the only place with causalities. Orissa has been a hotbed of communal tensions between Hindus and Christians for a while now. India is the largest democracy which is more than 60 years old. Why then are we so undemocratic in our conduct? I will not sa...
15 comments
Read more