Skip to main content

Branding and Marketing

Thanda matlab Coca Cola, a humorous advertisement with Amir Khan wooing customers with his desi style.

Have a crispy slogan and couple it up with a popular brand ambassador like a Shahrukh Khan or an Amir Khan and the product is most likely to sell. Welcome to the modern world of marketing.

Branding and Marketing has become such an integral part in the life cycle of a product that companies keep aside a major chunk of their resources for it. It is a preconceived notion these days that the shortcomings of the product can be covered up by embellish marketing

The brand actually is the trademark connected to the producer or the product. For example whenever you think of chocolates you think of Cadbury, whenever somebody

wants to make a style statement he buys a Mercedes Benz or an Audi .

A brand can be a name of the company or the product that it sells. In lay mans language the word brand means a trusted company which has made a mark , reputation of itself in the market .It is looked up for good quality and services . When that a company provides products and services the brand names get popular and vice versa too

Brands that have become popular cater to either of the 2 ways

  • Companies which make their product very customer friendly by lowering the prices and keeping and giving the bare minimal feature like a Nokia or a Maruti who make profit by selling in bulk

  • Companies which make products for only a few specific individuals, capable of paying exuberant amounts They provide world class facilities to its customers but they charge heavily for there services like a Ferrari or the Porche or an apple (machintosh)These companies make customized made goods and cater to a very narrow spectrum of people They make there profit from heavy pricing that they levy on there opulent customers

Companies which become successful, which have created a niche for themselves, tend to diversify to stay ahead in the businesses to expand and venture into new areas like the coca cola who first captured the soft drinks is now venturing into the water purification .

With a brand name comes an unprecedented mount of expectation and an assurance of best quality Brands must therefore adhere to the strictest of norms and provide the best quality to its customers

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service. The brand owner will seek to bridge the gap between the brand image and the brand identity

There is no place for complacency in today’s world of cut throat competition. If you become negligent you are ousted from the game.

Labels:

Comments

Post a Comment

Also read

Mrs Dalloway by Virginia Woolf

Why does Mrs Dalloway still speak to you after a hundred years? A human reading of Virginia Woolf’s novel A reflective and thoughtful review of Mrs Dalloway that explores why Virginia Woolf’s modernist classic continues to resonate. From memory and mental health to love, regret, and time, this article examines characters, themes, context, and craft while questioning whether the novel still challenges and comforts today’s reader. Why does a novel about one ordinary day linger in your mind for years? This long form review of Mrs Dalloway explores through its quiet power. You will find analysis, critique, history, and personal reflection on why this book continues to unsettle and comfort readers alike. Can a single ordinary day hold an entire life? Have you ever reached the end of a day and wondered where it went, and more unsettlingly, where you went within it? That question sits at the heart of Mrs Dalloway , Virginia Woolf’s 1925 novel that dares to suggest that the smallest moment...
Post a Comment
Read more

Spill the Tea: Noor and the Silence After Doing Everything right

Noor has done everything she was supposed to do — moved out, built a life, stayed independent. Yet beneath the neat routines and functional success lies a quiet emptiness she cannot name. Part of the Spill the Tea series, this story explores high-functioning loneliness, emotional flatness, and the unsettling fear of living a life that looks complete from the outside. The verandah was brighter than Noor expected. Morning light lay flat across the tiles, showing every faint scuff mark, every water stain from old monsoons. The air smelled of detergent from a neighbour’s washed curtains flapping overhead. On the table, the paneer patties waited in a cardboard bakery box I’d emptied onto a plate. A squeeze bottle of ketchup stood beside it, slightly sticky around the cap. Two cups of tea, steam already thinning. In one corner, a bamboo palm stood in a large terracotta planter. Thin stems. Too many leaves. Trying very hard to look like it belonged indoors. Noor sat down and pulled the chair ...
Post a Comment
Read more

Why do we crave bookshops when life falls apart? A deep reading of Welcome to the Hyunam-dong Bookshop

This article reflects on Welcome to the Hyunam-dong Bookshop by Hwang Bo-reum, a gentle novel about burnout, healing, and second chances. Through Yeong-ju and her quiet community, the book reminds you that meaning often returns slowly, through books, people, and ordinary days that begin to feel like home again. Why do so many of us secretly dream of walking away from everything? At some point, usually on a crowded weekday morning or during yet another meeting that could have been an email, you wonder if this is all there is. You did what you were told. You studied, worked hard, built a career, stayed responsible. And yet, instead of contentment, there is exhaustion. Welcome to the Hyunam-dong Bookshop begins exactly at this uncomfortable truth. Hwang Bo-reum’s novel does not shout its intentions. It does not promise transformation through grand revelations. Instead, it sits beside you quietly and asks a gentler question. What if the problem is not that you failed, but that you nev...
Post a Comment
Read more