Skip to main content

Digital Spine: : A Study in Business Strategy by Vikram Kalkat, Reto Gruenenfelder

Recently read this very interesting book Digital Spine by Vikram Kalkat and Rep Gruenenfelder. This book  talks about a business strategy for the digital era. It delves deep into the business drivers of digital revolution that’s happening all around us.  The authors have used data and facts to underscore the significance of digitization in today's time. At the same time they reflect on how future would be impacted by the same.





As digitization takes hold of advanced economies and innovative companies, business trends are seeming all around us. These trends are putting to question the predictable wisdom and business models of corporations that have thrived for decades. Several of these digital models and new age company business themes are only understood by all of us only naturally, or through scrappy themes of articles and interviews. There is a lot of chatter but no proper end to end structure defined. 

But in all this digital chaos there is a reason, and a structure for subsistence. The authors have endeavored to offer a business model to help explain how these new companies are stimulating the existing corporates and world business order often fruitfully, and what will differentiate winners from losers in this era of the millennials. 
This book provides: 

• A Business Model to help strategise market forces and give a step by step approach to analyse directional trends; 
• Case studies to better clarify on how to strategise both trends and as well as threats; 

• An overview of the digital shift and key themes for the future to watch out for. 



The Book is an insightful read and a good read for everyone affected or working in a digital ecosystem. It is relevant to the times and ecosystems we work in today. 

Publisher - Notion Press
Price - INR 200
Pages - 89

Comments

Also read

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...

I TOO HAD A LOVE STORY

A book by ravinder singh,26 years old,a software engineer hailing from burla,orissa...this book clearly relates to the reality magically. it asks us a question which people normally dont even think about. DO LOVE STORIES EVER DIE??? Although in this 21st century love may start differently..rather completely diffrently...but may end in a way no one may ever even dream of..and when it ends..it shatters all.feel the pain of love and then seperation,in I TOO HAD A LOVE STORY.

Vastu & karma: Can spaces carry energetic debt?

Ever walked into a room and felt an inexplicable heaviness? According to vastu shastra, our living spaces can absorb and reflect our karmic energies. This article explores the connection between vastu and karma, signs of negative energy in your home, and practical steps to cleanse and harmonize your space. What is vastu shastra and how does it relate to karma? Vastu Shastra, often referred to as the "science of architecture," is an ancient Indian system that outlines principles for designing and organizing spaces to promote harmony and prosperity. Rooted in the belief that the physical environment significantly influences our lives, Vastu emphasizes the balance of the five elements—earth, water, fire, air, and space—to create a conducive living atmosphere. Karma, on the other hand, is a fundamental concept in Indian philosophy that denotes the law of cause and effect. It suggests that our actions, intentions, and thoughts have consequences that shape our present and f...