Skip to main content

GRAB HAPPYNESS WITH DR. YUSUF MERCHANT’S NEW BOOK

Dr. Yusuf Merchant, Founder and President of Drug Abuse Information, Rehabilitation and Research Centre (D.A.I.R.R.C) and affiliate member of the United Nations Economic and Social Council, launched his third book today, ‘Happyness: Life Lessons From A Creative Addict’, at Hauz Khas Social, Delhi. 







The Chief Guest who graced the event was Prof. Dinesh Singh (Ex VC of Delhi University). The other Guests of Honour were Mr. Jagbir Singh (Ex Hockey Captain of India), Mr. Riyaaz Amlani (C.E.O. & Managing Director - Impresario Entertainment & Hospitality), Mr. Arjun Nath (Author and Legal Expert) Ms. Karthika V.K. (Publisher – Westland-Amazon books) Ms. Kriti Monga (Artist and Graphic Designer) and Ms. Nilanjana S. Roy (Author & Publicist)

                                                   

The book focuses on easily implementable life changing tools for people wanting to lead happier lives; and represents the culmination of Dr. Yusuf Merchant’s experiences, both as a man, and as one of the leading behavioural therapists in the world.

On the book, Dr. Merchant said, “I have, through my suffering, developed a handy life changing formula that has worked for me, for the recovering addicts I live with, and their families. This book is an endeavour to reach out beyond my circle of influence.” He maintains that happiness is a choice and a process derived by a good value system, and not merely an outcome. Concepts such as belief, gratitude, imagination, visualisation, love and awareness are described in detail to arrive towards happiness, in his book.

Speaking about Dr. Merchant and his everlasting influence on people's lives around him, Riyaaz Amlani, CEO, Impresario Entertainment & Hospitality Pvt. Ltd. said, " Dr. Merchant has proven an invaluable source on the journey to discover peace, love, and happiness within yourself.” He also said, '' If there is one book you should read this year, its ‘’Happyness- Life Lessons from a creative addict’’, Happiness guaranteed''. 

This book is especially timely, especially when a large amount of attention, across the globe, is geared towards the state of human happiness. The U.N. has been publishing World Happiness Reports for the past five years and the 20th of March has been International Day of Happiness. However, research reports, by the U.N., suggest that one in every four adults today is unhappy due to mental issues relating to depression and anxiety. According to the U.N. World Happiness Report 2017, India’s happiness levels have dropped by 0.839 points on a scale of 2.7 and is currently ranked 122 out of 155 worldwide (with 1 being the happiest country). Therefore, there has been an increase in the search for happiness. Instances such as the most sought-after course at Yale being ‘Happiness 101’, and the U.K. has officially appointing a Minister of Loneliness, goes to show the pertinence of the issue in today’s world. Closer to home, the Delhi Government has even decided to include a happiness curriculum in schools. 

                                                         

The ever-growing attention that mental health and wellbeing are currently receiving, and Dr. Merchant’s vast experience, in this field, led him to write the book on creative techniques and perspectives to deal with the emotional struggles of everyday life. By bringing together scientific theories on the functioning of the brain and how it alters under stress, as well as existential questions on karma and the meaning of life, Dr. Merchant weaves a vivid and impactful account on some of the basic tenets of leading a fulfilling life. Through this book, all readers have the key to helping them fulfil their journey to happiness as well.

‘Happyness: Life Lessons From A Creative Addict’ is now available on Amazon.in, bookstores, and at a Social outlet near you.

With this launch, SOCIAL kickstarts the #SocialSpeakEasy initiative to talk about mental health and break the taboo around it.
The #Socialspeakeasy campaign will begin shortly across all SOCIAL outlets wherein activities and discussion around mental health awareness will take place.
Labels:

Comments

Post a Comment

Also read

Financial Minimalism: How to create abundance by needing less

Feeling stuck in the cycle of wanting more yet never feeling rich? This guide to financial minimalism shows you how to create soulful abundance by needing less. Through emotional budgeting, spiritual wealth practices, and minimalist finances, learn how simplicity is power—not poverty. Unlock sovereign wealth from within and reframe money as a tool for inner peace and outer purpose. Introduction: Why silent strugglers deserve a new kind of wealth I once sat across from a man who looked exhausted—not just physically, but spiritually. He wasn’t poor in the traditional sense. There was a Rolex on his wrist, designer shoes on his feet. But in his eyes? Hollow space. A quiet, silent struggle most people miss. Society focuses too much on the loud winners: the flashy entrepreneurs, the influencers, the news-worthy success stories. But what about the invisible strugglers—the underdogs quietly wrestling financial, emotional, or spiritual breakdowns? People for whom abundance feels like a far-o...
Post a Comment
Read more

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In fact, i...
Post a Comment
Read more

Pin-drop silence: When prayers don’t work – block or divine redirection?

  Ever found yourself staring at the ceiling after a heartfelt prayer, hearing nothing but pin-drop silence? You’re not alone. This isn’t spiritual ghosting—it might be a reroute. Learn to decipher if it’s a block or divine redirection, why your manifestations aren't working, and how sacred stillness could be designing your soul’s next chapter. First Published on 15/10/2008 17:49 Second revised edition - Published on 09/07/2025 14:15 Feeling unheard isn’t always abandonment? I remember sobbing on my bathroom floor at 2:17 a.m., whispering a prayer with every ounce of desperation I had left. And then... nothing. Just silence. No sign. No comfort. No cosmic nudge. It felt like even the universe had put me on "Do Not Disturb." If you've felt that deafening pin-drop silence , where prayers seem to vanish into a black hole—know this: feeling unheard is not always abandonment. Sometimes, it's sacred space being carved for what needs to grow. We’re conditioned to be...
Post a Comment
Read more