Many of us don't know about guest blogging. So, what is guest blogging?
When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.
If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. There are many sites who accept guest posts. Tusharmangl.com also accepts a guest post and so do several other websites.
Through guest blogging, you can also showcase your knowledge and the area where you are expert at. For instance suppose you have knowledge regarding technology and you are expert in that field and also you find out a website who post the content related to mobile phones and new technologies that have developed so you get a chance to showcase your knowledge and if you are writing according to the particular blogger's requirement, so it is obvious that your content will be posted on their website.
Guest blogging is helpful for both guest blogger as well as the blogger accepting the post. For guest blogger as you can showcase your knowledge and increase the audience for your blog by posting some good content on someone else blog. And help to increase your reputation over social media. Also, it is beneficial for the blogger as he will post new and some creative content which will increase the interest of the old reader and the new reader who is reading the blog may become the part of that blog and he can grab more audience through that.
Some market strategy can also be followed through a guest post. As I said before through guest blogging you grab audience attention and if they like your content they can become your audience also, so this also can be used for market strategy. It also helps in networking as you get connected to another blogger so guest posting also helps for networking. Nowadays people are using guest blogging method to increase the audience for their site, marketing and for many more purposes. It very useful method used by almost every blogger looking to increase his or her base.
So how do you find the right blog or website to contribute your content at?
• Look for websites/blogs which are in sync with your domain and field of expertise
• Pitch your ideas first to the blog owner and then only work on the full article
• Go through the previous content on the site well first before taking a call whether your content fits with it or not.