Tushar Mangl

You might or should ask for suggestions from digital marketers about the most preferable option for social media marketing. Undoubtedly most of them will make their call for Instagram. Within just 8 years, Instagram has become one of the fastest billion-dollar company and is still growing at a very high speed, per day! But here’s an obvious question, ‘Why?’. Why Instagram marketing is so much of a hype?   A brief reply to this question is that Instagram has reduced the ‘urge’ of a common man who previously wondered most of the time about celebrities; what they eat, what they wear, and other questions related to their lifestyles. Let me make this clearer by considering a case-   You are a big fan of Dwayne Johnson, wondering whole day about him but unfortunately, unable to visualize him and his lifestyle except some movies and interviews. But all the things get fully changed after the birth of Instagram. You can now follow Dwayne, visualize him and even express...

The Cloudburst is an interesting read about 9 strangers meeting under peculiar circumstance.  A rainy night forces them all to introspect, deeply on their lives, past future and present. Ganpu Appla is 15 years old and has lost his ancestral home to Capitalists in Dabhol. Now he stays in a shack in Mumbai with his parents, helping them run a tea stall near the BKC. This story is about one night when heavy downpour of rain strands 9 strangers under the battered roof of  Taplu Tea Stall. And this rainy night leads the principal characters to delve deep into their lives. From confronting their personal demons, to the issues surrounding them and their families, they reflect and their thoughts them together in an inspiring way. Ganpu saves them all with his quick wit and his exceptional skills. On the side track, the reader witnesses the lives of the parents and relatives of the children stranded in the horrendous rain. In a frantic search of their childr...

What is content marketing?  Content marketing is one of the simple and sensible ways of marketing strategy which involves creating valuable and quality information about the product/ business or the service in the aim to reach a broad target audience. Perks of content marketing:  Content marketing majorly focuses on generating more leads thereby increasing the sales by providing creative content. It also mainly helps in educating the customers about the particular product and therefore creates awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation.  Promoting the content...

Content marketing is one of the simple inbound marketing strategies which involve creating valuable and quality content about the product/ business or the service in the aim to reach a broad target audience.  SIGNIFICANCE OF CONTENT MARKETING:  Content marketing primarily focuses on generating more leads thereby increasing the sales by providing impressive and creative content. It also assists in enlightening the customers about the particular product and therefore creates the awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and thus helps in developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation.  WHY DO STARTUPS NEED CONTENT MARKE...

Content marketing is one of the inbound marketing strategies which involves creating valuable, relevant and quality content about the product, business or the service in the aim to reach the target audience. IMPORTANCE OF CONTENT MARKETING: Content marketing majorly focuses on generating more leads thereby increasing the sales by providing creative content. It also mainly helps in educating the customers about the particular product and therefore creates awareness about the product. Through this, it is found that content marketing does help in earning the customer’s trust and developing smooth relationships between the owners and the customers. While traditional marketing (which mainly focused on just the sales) fails in these aspects. Thus, content marketing helps in overall development of customer service which is an underlying important factor for the company’s good reputation. GUIDE FOR NONPROFIT CONTENT MARKETING: · Non-profit organizations consist ...

Introduction: In this technology-driven era, all our leisure times are spent mostly on social media and we never forget a day to charge our electronic devices. Nowadays, people hardly go out to breath-in fresh air from the green environment. So, at least one can think about the least possible way to keep our body health by growing some indoor plants which are really beneficial to one’s health. Hence, it is time to be concerned about growing indoor plants. I hope this article will eventually help you people realize the significance of indoor plants.  ALOE VERA:  Aloe Vera is a traditional plant which is mainly used for skin treatment because of it’s significant curative properties. Aloe Vera gel can help with acne, sunburns and psoriasis to a certain level. Its purgative property can also cure constipation. Intake of Aloe vera juice also helps diabetic patients to reduce their blood sugar level.  LAVENDER AND JASMINE:  Our busy corpora...

Do you still think, social media is all about making new friends and remaining in touch with your beloved ones? If ‘yes’, you really need to change the whole perception of social media platforms. As marketing has reached a great extent on social media platforms, the definition of internet marketing has truly changed. Social media marketing, if wisely used, is returning a true and great amount of profits to both small and big businesses, and the platform which is playing a major role in generating sales is Instagram. Among all the major social networking sites Instagram is like the center of attraction, from all around the world engagement of people on this platform is increasing rapidly. In fact, the market prediction signifies that Instagram will keep gaining popularity in the upcoming times also. The main reason behind attraction: Visual content. You might be wondering about an obvious question, “Why Instagram is surfaced with so much engagement?”. A simple que...

Linkedin is the pure replica of interpersonal business connections. Your Linkedin profile reveals a lot about your digital status. You should use it wisely and you'll surely notice the fantastic changes in your business. The first and obvious step to implement these ultimate tips is ‘getting started’. You must take, all the practical steps to see an effective result.   Be realistic! Never copy the same cliché stuff from your resume. A Linkedin profile is enough to highlight your precious present and past. Be realistic, that's what people like and praise. Write your true experience, doesn’t matter it’s a small or big incident, but don’t forget to describe how the incident has or will impact your present or future. Add quality images which depict a healthy attitude, as they are easily digestible. These factors will surely help you to build more brand value. 3-5 reviews and testimonials can act as a cherry in the cake. However, the profile should shine more in...

Talking about the time before October 2010, did you ever even thought to communicate anyone in this world, no matter whether it’s any celebrity, famous personality or any other common man? - That's’ what a true social media does.  Instagram is gaining popularity at a very high speed. People are loving it! The uniqueness of Instagram lies in the fact that it removes the communication gap between famous personalities and a common man. Everyone is following his favorites, role model and even favorite companies. This is the reason why Instagram, only in 8 years has reached over 1 billion active users. No doubt, these all factors directly affect Instagram marketing. From a marketing perspective, Instagram is also known as a money spinner. Already 70.7% of the world’s businesses are on Instagram, this includes all the online business, local businesses and even many MNCs’.  I am pretty much sure till now, you don’t have any reason left for ‘not promoting’ your busines...