Skip to main content

Why you should use Instagram for social media marketing: The real reason


You might or should ask for suggestions from digital marketers about the most preferable option for social media marketing. Undoubtedly most of them will make their call for Instagram. Within just 8 years, Instagram has become one of the fastest billion-dollar company and is still growing at a very high speed, per day! But here’s an obvious question, ‘Why?’. Why Instagram marketing is so much of a hype?



 A brief reply to this question is that Instagram has reduced the ‘urge’ of a common man who previously wondered most of the time about celebrities; what they eat, what they wear, and other questions related to their lifestyles. Let me make this clearer by considering a case-

 You are a big fan of Dwayne Johnson, wondering whole day about him but unfortunately, unable to visualize him and his lifestyle except some movies and interviews. But all the things get fully changed after the birth of Instagram. You can now follow Dwayne, visualize him and even express your views on his every view.

 Watch the whole scenario from a perspective.  Instagram somehow deals with one of the most important factors of a person’s life, i.e., emotions. No other social media platform has been able to trigger this much amount of emotions in a user’s experience. It amplifies the desire of a common man to live a similar lifestyle as that of his idol. You can imagine the height of marketing when emotions get mixed with it. Companies which are willing or promise to increase the living standards of people are building their brand day by day.

Instagram also gives rise to a whole new and unique method of advertisement which allows you to reach more people within a limited budget. There are so many people who are not celebrities or any famous personalities still they are quite popular on Instagram by having a good number of followers. Research some of these popular people, look how much their posts are like your business niche or other important advertisement factors and at last offer them your product’s sponsorship. You might hesitate to adopt this method but with researched planning, you will be able to reach more people at a very low price as compared to professional methods. Most of the businesses (including MNC’s) around the world are practicing this method successfully, ultimately generating more sales.
At the end of 2018, Instagram has crossed the number of 1 billion active users and the predicted news says that it will soon overtake Facebook. It contains a perfect amount of emotions and easy user interface.

Apparently, you might have got the main reason as to why you should use Instagram for social media marketing!

Comments

Popular posts from this blog

Cutting people off isn’t strength—It is a trauma response

Your ability to cut people off and self-isolate is not a skill you should be proud of—It is a trauma response Summary Cutting people off and self-isolating may feel like a protective shield, but it is often rooted in unresolved or unhealed trauma and an inability to depend on others. While these behaviors seem like self-preservation, they end up reinforcing isolation and blocking meaningful connections. Confronting these patterns, seeking therapy, and nurturing supportive relationships can help break this unhealthy cycle. Plus, a simple act like planting a jasmine plant can symbolise the start of your journey towards emotional healing. Why do we cut people off and isolate? If you’re someone who prides themselves on “cutting people off” or keeping a tight circle, you might believe it’s a skill—a way to protect yourself from betrayal, hurt, or unnecessary drama. I get it. I’ve been there, too. But here’s the thing: this ability to isolate yourself is not as empowering as it may seem. In...

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...

Some Information Related to Guest Blogging

Many of us don't know about guest blogging. So, what is guest blogging?   When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.  If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. The...