Skip to main content

LinkedIn and Freelancers


Who is a freelancer?
Any person who instead of being employed in a company chooses to be self-employed and work with clients independently is called a freelancer. Basically, this is an alternative type of employment in which that person wants to work without enlisting himself/herself under a company or brand. They get work through various sources and perform a variety of tasks.



Why LinkedIn?
Here is where LinkedIn comes into the picture. It is the best digital marketing application or site of today. There are hundreds of companies that are running Ads for employment and recruitment, this gives the perfect opportunity to the freelancers to develop a connection through LinkedIn and get business. In the last 5 years freelancing business in LinkedIn has increased at a staggering rate of 50%. This means that LinkedIn is also taking freelancing business seriously and continuously improving the tools to increase business connections for freelancers.

All a freelancer needs to do is to enlist himself on LinkedIn and fill in the required details and the services he wishes to provide. This way a profile is created, now it is time to market the profile and let other companies who want a service of the existence of this profile. So, this next step can be called creating a presence on the digital platform.   

Prospects for a freelancer
Building a connection: LinkedIn provides an essential tool of chatting with your clients on their server. This way all the queries can be cleared beforehand and both the parties can be sanguine about the business they are going to have.

Efficiency: Over time LinkedIn has proved to be an efficient medium for freelancers. It is not too difficult to make connections and get your clients. If the marketing strategies are chosen wisely then there is ample amount of scope in LinkedIn for freelancers.

Recommendation: This part is always a USP for any business, the moment you get a recommendation you stand out from others and this is exactly the case in LinkedIn. People review your profile and you get ratings. In a way, this works as a recommendation which boosts your profile and your chances of landing a client increases manifold.

These marketing strategies are for freelancers who want to make it big through LinkedIn. Now it is up to you to get to work and start building connections. Hope this is helpful, good luck!

Labels:

Comments

Post a Comment

Also read

Does India need communal parties?

I think, it was Tan's post on this blog itself, Republic Day Event, where this question was raised. My answer. YES. we need communal parties even in Independent, Secular India. Now let me take you, back to events before 1947. When India was a colony of the British Empire. The congress party, in its attempt to gain momentum for the independence movement, heavily used Hinduism, an example of which is the famous Ganesh Utsav held in Mumbai every year. Who complains? No one. But at that time, due to various policies of the congress, Muslims started feeling alienated. Jinnah, in these times, got stubborn over the need of Pakistan and he did find a lot of supporters. Congress, up till late 1940's never got bothered by it. And why should we? Who complains? No one. But there were repercussions. The way people were butchered and slaughtered during that brief time when India got partitioned, was even worse than a civil war scenario. All in the name of religion. And there indeed was cr...
40 comments
Read more

Adopt what is right.....

I see that many people of my age group adopt certain western cultures. School students and college goers are often seen buying friendship bands and valentine cards. I feel its not right. You may think I am traditional and don't keep up to date views. But if you think a little maturely you will find out its not modern to wear friendship bands. Its rather pure pride. Now as I am talking about western culture I should tell you that I'm not against it in fact I find some of the western values very much followable like dignity of work, civic sense, accountability etc. We have to maturely decide what to adopt from the westerners and what not to adopt. Why should we go after them when we have a culture of such great versatility? -Priya Joyce
21 comments
Read more

7 Wild healing practices That Healed Me More Than Coaching Ever Did: What If Getting Better Means Getting a Little Wild?

What if healing does not always begin with another question, another worksheet or another carefully worded goal? Wild healing practices invite emotion into the body through movement, sensation, sound, memory and ritual. This first-person journey explores seven unconventional practices that helped me notice what conversation alone could not, while keeping therapy, safety and genuine trauma care firmly in view. Have you ever spent so much time trying to improve yourself that you began to suspect that self-improvement had quietly become another job? I know the feeling. There was a period in my life when I could discuss my emotional patterns with impressive confidence, identify my triggers before breakfast and explain the origin of almost every uncomfortable reaction with the solemn satisfaction of a man who had finally discovered the instruction manual for himself. I was learning, reflecting, journalling, setting intentions and having sensible conversations about growth. On paper, I was d...
Post a Comment
Read more