What I learned in my spiritual business journey: Reflections, insights & the secret to long-term success
Embarking on a spiritual business isn’t just about success—it’s about soul alignment. In this heartfelt journey, I reveal my lessons from the trenches, the wisdom behind brand positioning, and the roadmap to future growth. Discover how to build an authentic spiritual coaching practice, launch your premium program, and unlock the secrets to long-term fulfilment—spiritually and financially.
What sparked my spiritual business journey?
You know that feeling when something inside just clicks? That was me, sitting in my cluttered room after a long, soul-draining job shift, with a steaming cup of chai and a restless spirit. That was the spark. I had always felt this inner pull towards helping others—not just with advice, but in a deeper, more aligned way.
The “Aha!” moment came when I was casually giving a friend a piece of intuitive guidance. She cried. Not because I made her sad—but because, for the first time, someone saw her. That is when it hit me—this was more than a fluke. I had a gift. And more importantly, I had a responsibility to use it well.
Starting my spiritual business wasn’t part of some 5-year corporate plan. In fact, I didn’t even know what a spiritual business meant at first. All I had was a deep desire to merge purpose with profession, intuition with income.
But let me be real: the beginning was rough. I faced skepticism from family—“Can you even earn doing this?” they’d ask. I had zero marketing skills, no logo, and definitely no idea how to “position a brand.” But I had faith. And sometimes, faith is enough to light the first step of the journey.
How did I navigate the early stages?
If the beginning was messy, the middle was like trying to paint during an earthquake. I was overwhelmed with questions: “Should I offer tarot or energy healing?” “Do I need a website or should I start on Instagram?” And the biggest one—“Am I good enough?”
So, I did what any overwhelmed spiritual entrepreneur would do: I lit a candle, saged my space, and made a plan. Step one was embracing imperfection. I showed up online with a pixelated logo and inconsistent content, but I showed up. That mattered.
I also learned the hard way that copying what others were doing didn’t work. I had to find my voice, my unique energy. Instead of trying to be “the next big guru,” I chose to be real. I talked about my fears, my spiritual meltdowns, and my small wins. People didn’t just follow me—they resonated with me.
Eventually, I figured out that every challenge I faced was really just an invitation. A late payment? Time to reflect on money blocks. A nasty comment online? A test of my self-worth. Building a spiritual business became a journey of spiritual growth in itself.
And slowly, things began to move. My first paying client came through a referral. My first webinar had just 8 attendees, but 2 of them converted into clients. That was proof enough for me: this was working. It was slow, but it was real.
What lessons did I learn about branding?
Ah, branding. Sounds corporate, right? But here’s the twist: spiritual branding isn’t about fonts or fancy colours—it’s about frequency. Your brand is the energetic signature you leave in a room, in a post, in someone’s heart.
I learned that if my business was an extension of me, then branding had to start from within. No Canva template could capture what my soul was here to say. So, I started asking myself deep questions: What does my voice feel like? What do I want people to remember about me when they leave my session or read my blog?
Consistency became key—not just visually, but emotionally. I chose earth-toned aesthetics, wrote with humour and heart, and always ensured my words were a mirror of my values: authenticity, compassion, depth.
Here’s a fun stat: According to Forbes, consistent branding across all platforms increases revenue by up to 23%. But in our line of work, it’s not just about revenue—it’s about resonance. When your brand speaks truth, the right clients hear it loud and clear.
Another branding mistake I made early on? Trying to sound “spiritually correct.” You know what I mean—overusing words like "abundance vortex" and "sacred alignment" until even I didn’t know what I was saying. Eventually, I dropped the act and spoke like a human. That’s when engagement shot up. Turns out, people like humans. Who knew?
How did I build trust with my audience?
You can’t fake trust. Especially not in the spiritual space, where clients are sharing their deepest wounds and hopes. I realised that trust was built one story, one reply, one honest share at a time.
I started going live weekly—not with polished presentations, but raw conversations. I’d talk about the time I doubted my worth during a session, or how I cried after a breakthrough with a client. Vulnerability didn’t weaken my brand—it strengthened it.
Emails? They weren’t newsletters; they were letters. Personal, imperfect, and filled with value. I’d often get replies like, “It feels like you’re writing just to me.” That’s how I knew I was on the right path.
Statistically speaking, according to Edelman’s Trust Barometer, 81% of people say that trust in a brand is a deciding factor in buying. But beyond numbers, I learned that being genuinely helpful—even without a sales pitch—built bridges that no ad campaign could.
I also made it a point to reply to DMs myself. No VA, no auto-responders. Just me, sitting with a cup of tea, responding like a friend. Trust isn’t scalable, but it’s bankable. And it paid off in client loyalty and word-of-mouth referrals.
What strategies led to sustainable growth?
Sustainability in business often gets confused with automation and passive income. But in my world, it meant creating a flow that supported both my bank account and my nervous system.
One key strategy? Diversifying my offerings. I didn’t just stick to one-on-one coaching. I launched mini-courses, did intuitive readings, ran group programs and started writing ebooks. That way, even if one stream slowed down, another kept the lights on—literally and metaphorically.
Collaborations were another game-changer. Instead of competing with other spiritual coaches, I teamed up with them. We hosted workshops together, did Instagram takeovers, and cross-promoted. It wasn’t just smart—it was soul-nourishing.
I also became obsessed with feedback. After every session or course, I’d ask, “What worked for you?” and “What could I do better?” The responses shaped my future offerings and helped me stay relevant.
Oh, and here’s a juicy tip: keep learning. I invested in coaches, courses, and spiritual development. Growth wasn’t linear, but it was always forward.
One of the most powerful growth tactics? Saying no. Yep. Saying no to clients who weren’t aligned, no to underpriced offers, and no to burnout. Boundaries became my growth accelerators.
Must read: The science behind energy healing and spiritual growth
How did I define my unique value proposition?
You’d think in a spiritual business, you don’t need marketing jargon like “Unique Value Proposition” (UVP), right? But here’s the truth: if you can’t clearly explain what makes your soul-led work different, how can you expect your audience to understand it?
Initially, I thought my uniqueness would “speak for itself.” Spoiler: it didn’t. I blended into a sea of crystal-clutching coaches and lightworker bios. Nothing about my messaging stood out. So I took a long, honest pause.
I asked myself three simple but game-changing questions:
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What do I love doing the most in my work?
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What do my clients say they value the most about me?
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What change do I consistently create in people’s lives?
Turns out, my superpower wasn’t just giving intuitive guidance or helping someone align their chakras. It was how I held space. Clients felt safe, truly seen, and spiritually activated. That became my UVP: “I help soul-led leaders feel deeply seen, realigned, and re-empowered.”
From that moment on, every post, email, and offer reflected that promise. I didn’t try to be the cheapest, the flashiest, or the trendiest. I focused on being real. And real resonates.
Tip: Ask your past clients or audience, “What’s one thing you’ll never forget about our time together?” That insight is pure gold for discovering your true edge.
What role did Community Play in My Journey?
If you’re trying to build your business on your own, I’ve got one word for you: stop.
Seriously, trying to grow a spiritual brand solo is like trying to tune an instrument in a soundproof room. You need feedback. You need people who get it. You need community.
I didn’t find my tribe in the beginning—I built it. I started small: creating a WhatsApp group for my clients. Then came a private Facebook group. Slowly, those spaces became sacred grounds for transformation, laughter, and vulnerability.
The magic of community isn’t just about feeling less alone. It’s about collective healing. I witnessed people mirroring back truths to each other, creating ripple effects that magnified the impact of my work.
One of the most surprising benefits? Word-of-mouth. Clients from my groups began tagging their friends, inviting them into my world. It wasn’t marketing—it was connection in motion.
A 2023 Nielsen study found that 92% of people trust recommendations from people they know. That’s why community isn’t just heart-warming—it’s smart strategy.
Also, community kept me accountable. When I wanted to quit, they reminded me of my “why.” When I doubted myself, they held the mirror up. My growth was no longer just personal—it was shared. And that made it powerful.
How did I handle financial challenges?
Let’s talk money, shall we? Yes, even in the world of soul and sage sticks, financial stress is real. There were months I didn’t hit my income goals. Times when I questioned if I should go back to a “normal” job.
But each financial hiccup was actually a spiritual growth moment in disguise. I had to unpack some major money blocks—like equating wealth with greed or fearing judgment for charging for spiritual services.
One of my mentors told me something that changed everything: “Money is energy. If you honour your work, charge accordingly.”
So, I started tracking every rupee. I made a basic spreadsheet (yes, boring but magical), reviewed my expenses, and gave every rupee a job. I also created tiers in my offerings: free content for reach, low-ticket for trust, high-ticket for transformation.
Eventually, I launched my first high-ticket coaching package. And guess what? People signed up. Why? Because it was valuable, not just affordable.
Also, I stopped undercharging. My mantra became: “I price from alignment, not anxiety.”
A 2022 survey by QuickBooks showed that nearly 60% of small business owners have cash flow problems. But with clarity, consistency, and conscious pricing, I turned that around. You can too.
What mindset shifts were crucial?
Here’s the part nobody talks about enough: success in spiritual business is 90% mindset. Not just affirmations-on-a-vision-board kind of mindset, but deep-rooted, tear-triggering inner work.
I had to shift from:
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“Who am I to coach others?” to “My journey is my qualification.”
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“What if they don’t like my content?” to “What if someone needs it right now?”
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“I hope I get clients” to “I call in aligned souls.”
This didn’t happen overnight. There were sleepless nights, teary journaling sessions, and yes, moments of wanting to burn it all down. But each time, I chose to come back to my why: to serve, to uplift, to heal.
One of the biggest breakthroughs came when I realised that I was no longer hustling for approval. I was showing up because my work had value—even if only one person saw it today.
A great quote by Psychology Today sums it up: “Self-worth doesn’t come from external validation; it grows from inner resilience.”
I also began embodying the future version of myself—the one who already succeeded. I’d ask: “What would that version of me do today?” And then I’d do it, even if my hands were shaking.
How did I integrate spiritual practices into business?
The thing about running a spiritual business is—you can’t separate the “spiritual” from the “business.” They are interwoven. For me, spirituality wasn’t just what I taught—it was how I ran the business.
I began every week with a card pull and meditation. I aligned launches with moon phases. I cleansed my workspace regularly—not just physically, but energetically.
Decision-making stopped being a mental tug-of-war. I learned to sit with a choice in silence, let it settle in my body, and wait for intuitive clarity. That’s how I hired team members, set prices, and even chose content themes.
Incorporating spiritual tools also elevated client experiences. I’d start sessions with a grounding exercise, use guided visualisations, and channel insights beyond what’s “logical.” Clients didn’t just walk away with advice—they walked away transformed.
For me, it was the most honest way to do business. Because when your business is born from your soul, it has to be managed with soul too.
As Harvard Business Review noted in an article on spiritual leadership, leaders who operate from inner purpose and values are more effective, resilient, and connected. I saw this play out in real time.
Spirituality wasn’t just part of my brand—it was the operating system.
Also read: The Girl on Fire by Devashish Sardana
What are the secrets to long-term success in spiritual coaching?
Long-term success in spiritual coaching isn’t about going viral or having 10k followers. It’s about longevity, resonance, and depth. So what’s the secret sauce? I’ve boiled it down to three truths: alignment, adaptability, and authenticity.
Long-term success isn’t built in grand launches—it is built in small, soul-aligned actions done repeatedly with intention. You don’t need to be everywhere. You just need to be real—right where you are.
How am I positioning my brand for the future?
If you’d asked me years ago what my brand stood for, I might’ve said “spiritual empowerment” or “healing the collective.” Today, I’d say this: my brand is a sanctuary for truth seekers who are done with the fluff and ready for real, embodied transformation.
Future growth means future clarity. So I sat down with my journal, and mapped out the next era of my brand. What emerged was powerful:
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I am transitioning from just one-on-one coaching to high-impact group journeys.
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I’m positioning myself not just as a coach, but a thought leader—someone who challenges, provokes, and empowers.
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My brand will reflect more structure and depth, with systems and soul dancing in balance.
I’m also investing in visibility. SEO, better design, clearer messaging. Not to look “fancy,” but because I respect the people I want to serve. I want them to find me and instantly feel, “Yes, this is for me.”
Future-proof branding isn’t about predicting trends. It’s about embodying your truth so clearly that people follow you even when the algorithms change.
What are my next steps?
I’m entering what I like to call the “legacy phase.” I am no longer building a business—I am building a movement. And with that comes responsibility, vision, and a whole lot of courage.
So, what is next?
Growth is no longer optional. It’s the next sacred step. And I’m all in.
Why should you consider a paid consultation?
Let us talk value. Not the kind that sounds salesy—but the kind that shifts timelines.
I get DMs daily from people asking questions like “Where do I begin?” or “How do I scale without burnout?” And honestly? You deserve more than a quick tip in your inbox. You deserve dedicated time. A mirror. A map. A moment to finally say, “Here’s where I am. What now?”
A paid consultation isn’t just a call—it’s an activation.
In 60 minutes, we deep-dive into:
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Where your energy is leaking
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What’s keeping you stuck (hint: it’s not what you think)
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And how to align your business with your sacred gifts
You walk away with:
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A custom game plan
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Clear next steps
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Energetic clarity
Think of it as your business chakra check-up. And yes, it is powerful. Don’t wait for the stars to align—book your session, and let us align them together.
🟢 Ready to step into clarity and power? Book your paid consultation now and align your soul with your strategy.
How can you launch your flagship paid program?
You know you have something transformative to offer. That epic 3-month coaching journey that’s been brewing in your soul. But how do you actually launch it?
Let me break it down in a soulful way:
Step 1: Channel the offer
Before you create anything, go inward. Journal it out. Meditate on it. Ask: What transformation am I offering? Your program should solve a real problem with spiritual depth.
Step 2: Map the framework
Structure creates safety. Design your journey with clear stages, modules, and milestones. Include mindset tools, embodiment practices, and business strategy (if that’s your niche). People pay for results—so offer transformation, not just information.
Step 3: Pre-Sell & build momentum
Soft-launch it to your audience. Invite early adopters. Give them extra bonuses or 1:1 sessions. Let the energy build. Testimonials from beta clients become your most powerful marketing tool.
Step 4: Market authentically
Forget “launch formulas.” Share the why. Go live. Write emails that sound like love letters. Show your face, your flaws, and your fire.
Step 5: Deliver like a queen (or King)
Once your cohort begins, overdeliver. Hold sacred space. Support deeply. Guide boldly. And get feedback for the next round.
Launching a flagship program isn’t about being perfect. It’s about being aligned. And when you are? The right souls will rise to meet you.
Editor's choice: Cutting people off isn’t strength—It is a trauma response
What does it all mean for you and me?
If you’ve read this far, it’s not by accident. You are probably like I was—heart full of purpose, head swirling with ideas, and a soul that refuses to settle for mediocrity. And if you take just one thing from my journey, let it be this: Your spiritual business is not just about earning—it’s about becoming.
I have learned that success isn’t found in perfectly curated feeds or viral posts—it is in the quiet power of consistency, integrity, and connection. It is in showing up when it’s hard. In trusting when the path feels foggy. And in creating offers that heal, not just sell.
The future? It is rich with possibilities. Whether you are launching your first offer, pivoting your brand, or stepping into your legacy phase like me, know this: you are not alone.
Your business is your soul’s blueprint for transformation. And when you honour it, magic happens.
Now, if you are ready to stop spinning your wheels and start scaling your sacred work, I invite you: book a paid consultation with me today. Let’s create a business that mirrors your soul and builds your legacy.✨ Launch your coaching journey and let’s co-create miracles.
Frequently asked questions
1. Can a spiritual business really be profitable long-term?
Absolutely. When combined with smart strategy and deep alignment, spiritual businesses often see higher client retention and loyalty. Energetically aligned work attracts deeply committed clients.
2. What’s the biggest mistake spiritual coaches make when starting out?
Trying to serve everyone. Focus on your niche and solve one core problem. You can always expand later.
3. How do I overcome fear of charging for spiritual services?
Understand that money is energy. You’re not charging for divine gifts—you’re charging for the time, space, and transformation you offer.
4. What if I don’t have a big audience yet?
That’s okay. Depth matters more than breadth. Serve five people powerfully and watch your community grow through genuine word-of-mouth.
5. How do I know it’s the right time to launch my flagship offer?
If you’ve already guided clients and feel a strong inner pull to go deeper, it’s time. Trust your timing and support it with strategy.
About Tushar Mangl
Tushar Mangl is a healer, vastu expert, and author of ‘I Will Do It’ and ‘Ardika’. He writes on food, books, personal finance, investments, mental health, Vastu, and living a balanced life. Tushar seeks to create a greener, more conscious society.
Note: For more inspiring insights, subscribe to the YouTube Channel at Tushar Mangl!
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