Tushar Mangl

Introduction To understand about influencer marketing, the concept of Marketing needs to be cleared out first. Marketing is the action of attracting customers for your business, selling any goods or services. Now marketing can be of different types, among those different types, one is influencer marketing, and this article deals with it.       We are now exposed to a digital world that is evolving every day. Nowadays the traditional marketing strategies like television Ads doesn’t work anymore as most of the people do not pay any attention when Ads are displayed, nor do internet Advertisements as the browsers have advanced Ad blocking tools. The word advertisement is slowly losing credit and effectivity. At this junction, we are introduced with a newly developed type of marketing that is Influencer Marketing. What is Influencer Marketing? Who is an influencer? Influencer marketing is the process of promoting or marketing your brand, sound, services th...

Influencer marketing is undoubtedly earning huge revenues for brands in today’s digital world that goes even without saying. According to a study, it is estimated that $8 billion is to be spent on Instagram influencer marketing alone. This gives us an insight into how effective is influencer marketing. It is the department of digital marketing that is unparalleled and unmatched in terms of the impact they create. To calculate the Returns on Investment accurately, one needs to follow these five steps- 1.       Campaign goals for ROI tracking- The first step is to set campaign goals to track ROI. It is imperative to lay down a clear set of objectives so that it can be determined easily if your influencer marketing campaigning is moving in the right direction. The major plus point of learning objectives is that you can perceive the kind of influencers you want and content distribution platform. 2.       Measuring campaign performanc...

We all know how effective influencer marketing is and how much ROI it generates. Almost everyone today on digital platform knows what is influencer marketing and are unknowingly being influenced by influencers. This is helping brands to get more customers, and their margin of profit is increasing. Does this give rise to one of the most obvious questions about how great is influencer marketing? This article is all about finding out about how big is the branch of influencer marketing. Influencer marketing is the term which is comparatively new in the field of marketing. This term, when first came into existence, nobody realized that it could be so impactful in the long run. Today it is the most impactful type of marketing. Due to its innovative strategy, influencer marketing is still un-parallel and unmatched. In such a short time it has climbed up the ladder real fast. It is expected to be a $10 billion industry by 2020. Let’s do a detailed study of the biggest platform of in...

LinkedIn is the only digital platform that has about 450 million users from more than 200 hundred counties. This is the ultimate solution if you want to start building your business, make connections, and improve your business abilities. This is the place where careers are built, and progress is made. Marketing groups in LinkedIn There are several groups in LinkedIn for marketing serving several purposes. There might be instances where multiple groups are serving a single, and there might be instances where various groups serve many purposes. Following are some of the most influential groups that might be useful to you –  Content marketing B2B – In this type of marketing groups, the brands look for people who would generate content for them to bridge the gap between people and the brands. In this kind of group, plenty of resources are involved, and this group contains many skillful marketers who use their writing flare for better brand projection.  Sea...

We always about what is the right strategy for influencer marketing and how an influencer has to be chosen to get the maximum amount of benefits. But not every time things go as planned. Some times what we perceive is not consumed by the customers. That’s when we realize that our step to choose an influencer or the strategy to project our brand has gone wrong. This is when we need to go back to the blackboard and start from the scrap with a new strategy and new ideas. Not necessarily we need a new influencer but some situations may force us to change the influencer. Strategies can be made again with new methods of brand projection, but when influencer choosing has gone wrong that invites a great deal of trouble. This article is more about how to not fall for wrong influencers. Keep in mind that changing influencer has merits as well as demerits. The influencer who was previously appointed has already created an impression among the customers and became a face associated wi...

It is fair to say that influencer marketing is a major part of promoting brands and projecting it to a greater mass through the followers of influencers. We can all trace the history of influencer marketing back to the time when it was first introduced or to when the term was first coined. But the real challenge is to see which way it is headed to. It has sure come a long way and has delivered to its fullest potential. In this article let us see where influencer marketing is headed to after all these years. Let’s take a look at the present scenario of influencer marketing and how is it working to have a better understanding. It has been found in a study that 25% of influencers would reject an offer that has a strict and rigid contract. It goes without saying that in today’s digital world anyone with a fair number of followers is an influencer. Hence the scope for them is high this gives them the independence to accept offers according to their choice. 83% of brands are...

'How to monetize your Blog ? is such a common question among bloggers these days. And this was the topic on which I delivered a talk on the 4th of March. The event was a Blogger's Carnival hosted by Marketiers and Event Mosiac in association with ED Times and Delhipedia.

Often, on a whim, I pick some of my old and new blogs randomly and go through them to study how my content here is changing (or not). I receive a lot of feedback from friends and fellow bloggers and as truly as I can, I follow them to the spirit. Not because, they are right or something, but because it gives me a chance to reflect and think about things happening here. Off late, a lot of content posted here is review oriented. Readers are finding it interesting and goes with the spirit of the blog to create a sense of awareness about things around us. I am also flooded with queries as to how this process works or how do I pick what to review or what not to review. So in many cases, I like the place or hear something great about a place and visit, review all done. It is interesting? Very. Its a great experience sharing your views on a new trend or something you can connect to.  Is is it fun? Depends on the human factor. To know more about a place, to ask questions, or ...

Sin-Ply Pretty is quite an interesting name for a blog. (It can work as a tongue twister too, try repeating it several times). The blog is quite a hit on the blogosphere with a wide coverage on lifestyle, travel, food and fashion. Preeti has created this blog and has developed into a destination for interesting reads and reviews. Apart from the content, I also like the design and layout of the blog which is simple and smart.  I will link her blog URL, for you to check her blog. _________________________________________________________________________________ Tell us something about you and your site? I am a Homoeopathic consultant by profession and have been blogging since April 2014 at my blog “ Sin-ply Pretty ” which is a lifestyle blog but that just about covers a lot of things from social issues to product reviews or anything which I feel like sharing with my readers.                            ...

In a very young age, through grit and determination, Rachit is making a mark in the blogging field. I really admire his focus on content marketing and how easily he has adopted best practices for promoting content.  Some words about your blog Well, I own multiple blogs. I will talk about one that I started with, Hacknovations. Where I share tips and tricks about being a smart blogger, and growing a blog into a revenue stream. I started it back in 2015, it grew dramatically but then, due to some problems, I wasn't able to take care of it, so decreased gradually. Now, I am working again on it, hoping that it will grow back soon. Other of my blogs are doing fine though.  What do you think sets your site apart from others? Passion. I have seen a lot of blogs coming and vanishing. I have talked with bloggers and I know that most of the bloggers are pushed into blogosphere to make money not to blog. I am not pulled by money, which is clear from the fact that I d...

I am starting this interview with an awesome pic of Tarun & me.   Tell our readers a bit about yourself A. Hi everyone, I am Tarun Singh. I am in my 20s. I am a third-year computer engineering student. I am passionate about blogging, online shopping, and digital marketing.  Currently, I do part time blogging because I have to manage time between college studies and blogging. In the future, I am thinking of going with full-time blogging as my career. I have recently started another blog  OfferSutra  with my 2 college friends to realize my dream of full-time blogging.   Some words about your blog  I started my blog  www.imtarunsingh.net  in June 2013. The story behind this domain name is that at that time, I was reading about IM(Internet Marketing) so much.  So it made sense to name my blog as 'Internet Marketeer Tarun Singh' or in short 'I M Tarun Singh'. However, my blog is not about Internet Marketi...

It was a fun filled Saturday with the Indiblogger team ganging up with Berger XP to create a fun-filled, knowledgeable event. It is always great that brands like to facilitate a blogger event to send their message across but it is super when a brand takes pains to make it all interesting and interactive. I thought that the venue ( Vivanta by Taj ) would be too far away from my place, but surprisingly I encountered very little traffic and hence was one of the first people to reach the event. They were still getting everything all set up at 11.30 when I reached the venue. The people at the desk gave me a cool looking badge when I registered sharp on time and asked me to get a picture clicked at a photo booth set up. The beginning was indeed ominous as during coffee break, later on, they asked us to give a video byte at the same booth. The marketing personnel from an agency working with Berger shot off some questions and I answered them, with spotlight too harsh on me....

On Sunday, IndiBlogger organized a blogger's meet at The Lalit at New Delhi. It was supposed to be a networking event and a product launch. Need I say this? That IndiBlogger people are great at organizing such meets? It was the first time I saw them using the bar code kind system where we got the passes via email and the code was scanned by the guys at the even. Simple, innovative system to check you in. The even kicked off with lunch. The sumptuous feast was a good time to interact with old blogger buddies whom I had met at previous such meets. These included Pankaj, Gaurav, Tarun and others. Also meet a new blogger Rachit, a young blogger who blogs about content marketing. Post lunch Anoop opened up the session with a fun game. It was to introduce yourself and pick a number from 1 to 10. ( No.3 interestingly never came up, I was thinking if I got a chance, I would say no 3). The program continued with a session with experts on growth and nutrition issues. This was qu...

It was raining heavily Saturday morning and I wondered how would I reach Strikers, the venue for the WordUp! even organized by IndiBlogger, BigRock and ,me. But soon, the rain slowed down and I was able to reach the venue which was packed by the time I reached. I was late but just in time to listen to the first main speaker of the day, KV Sridhar a.k.a. Pops. His session was informative and highly intelligent. This one was followed by a session by Lakshnipathy Bhat on Blogs&Brands: A Love Hate Story.  Nandita Iyer, a food blogger from Bangalore came up with the session titled -  Blogging and Beyond Next was Rachit Hirani - Content is King. Rachit is into writing about automobiles and stuff.  Still the rules of content remain same across After which snacks and a light lunch was served along with beer and juice. This was a time to chat up and meet with blogger acquaintances new and old.  Next up was Kiran Manral  with Confessions of a Reformed Blogger....

WordUp! 2015 at Gurgaon, on 11 July was a spectacular event. A cool relaxing atmosphere, an array of talented speakers and of course great food made it to an event that will be remembered for long. But all those details in my next post. This one is about that one brief incident, which I wish I would never have witnessed in between a group of creative individuals. So this stand up comedian comes up on stage to tell us some jokes. His name is Manik Mahna. He sounded okay, maybe some better jokes would come later. But just few minutes into his act this couple gets very upset. You know how these stand up comedians are. Making jokes about women, people, audiences etc. The idea is to chill but this couple heats up. The guy was telling lady jokes like, "I was with my girlfriend, I wanted to tell her best of luck but she was a buxom beauty, so by mistake he said 'breast of luck'. This upset the couple, who were not et all pleased by such jokes. They shouted and everything an...

Its been years since I started blogging and joined IndiBlogger but until today I never got a chance to attend the IndiBlogger meet  a much awaited event for bloggers. I remember, at the very beginning of setting up the blog network, Renie had worked on ideas of meets and they have all been a success. Today, I finally got a chance to attend a meet held alongside the launch of Asus Zenfone2, the world's first smartfone with a 4 GB RAM.The venue was the amazingly designed Kingdom of Dreams in Gurgaon. In it's auditorium the launch of the Asus Zenfone was organized with Bollywood actor Said Ali Khan making a special appearance. Aditi Singh Sharma opened up the show with melodious songs. Asus CEO Jerry Shen launched the new phone  with 'Incredible Comes to India'. This was followed up by top executives from Asus and Intel highlighting features and functions of the new phone. Oh yes, it really sounds like a great phone.  Especially the pictures Robert Jahns a renowned pho...

 Continued from Chapter 5 which can be read here ___________________________________ “May I come in Ma’am?” “Yes, come in, you are Roohi, right? Come sit”. The school counselor looked over at the chubby kid with hair tied into neat pony tails. Her uniform was clean and ironed. The way her innocent face looked up, it seemed that her eyes were asking millions of questions. “So your class teacher asked me to talk to you.” Roohi fiddled with her thumbs, lowered her head, expecting a rebuke or punishment for being naughty in class. “Hey, look up child. Whatever we talk about here is going to be a secret. I will not tell anyone anything that you tell me. OK?” The head perked up, “You promise?” “Yes, I promise. Now tell me something about yourself.” “My name is Roohi Dutta. I study in class 4- D. My father’s name is Shekhar Dutta and my mother’s name is Tara Dutta. My father is a writer and mother works for a media company.” “OK. So you are the only child. How is...