Tushar Mangl

Linkedin Pulse/Linkedin Articles is a blog platform wherein you can post writeups/notes on the Linkedin Network and share your ideas and thoughts with others. I will write a separate piece on how individuals and professionals can use it for their own career growth. This one is about how you can grow your business, or better your brand outreach through Linkedin Articles.  It gives you an excellent opportunity to reach a wider audience, engage with your loyal clients and to boost your goodwill. 1. Attractive headlines - Their is no substitute to this. Whatever you are writing, the topic or genre could be anything, the headline has to be catchy. It has to compel readers to go through your post. 2. Integrate your Linkedin Pulse strategy with S.E.O. - Many brands make the mistake of isolating SEO and Social Media strategies. S.E.O. can be really useful for Linkedin articles. It can help with keywords which the audience is looking for. This can give social marketeers b...

Frodo once said, “I wish it need not have happened in my time.” Time is such a wondrous and mysterious thing, shows the true value of us, but it becomes creepy when realized the guilt of not taking an essential decision in our past. Anyhow, most of us regret at least once in our lifetime- if I could do this, something better might could have happened or something similar to this. This is the worst yet almost invincible show of time which someone indulges in. Mine, five years younger self is just a 13 years old child; who has a similar mindset like any other normal child of this age group, wondering about comical characters, not worrying much about future. As an experienced boy, the only suggestion I would give to the younger me is ‘Dream big’! It will set the framework and will explore the limitations of practicality. It will be wrong if I say dreaming big is just a habit, moreover, it’s a matter of perception; thinking capacity, will power and perhaps more. It is the ...

Do you remember the days of the early ’20s, when people usually found jobs on newspaper advertisements and radio? Comparing today’s time, it was like traveling miles without any vehicle. But on 5th May 2003, it was a revolution when Linkedin came in an option of the common man, truly changed the concept of the ‘Finding Job’. An idea making of social networking site specifically for professional and business purpose now has over 570+ million users. LinkedIn? Linkedin was founded by Paypal Mafias (co-founders of PayPal). The only objective of Linkedin ’s co-founder was to remove the barrier between job seekers and hiring small and large companies. It is an obvious and accurate place to showcase your skills, education, and experiences. You, with the help of Linkedin, can connect with your colleagues and business associates without spending any money. However, a premier account is needed to communicate with other seeking employers one on one to get a worthy job for your...

Many of us don't know about guest blogging. So, what is guest blogging?   When one blogger posts his content to another blogger's site it is termed as guest post/guest blog. This method can be used to increase traffic on our sites. Mainly new bloggers use this technique of blogging so that their blogs get promoted and they can build-up the relationship with the audience and this technique also helps them increase the traffic on their site.  If you have started a new blog, your blog might have trouble in reaching up with a wide range of audience, even if you have strong content to post. So, you can publish that content to someone else’s blog whose blog is already reputed so that people can read out your content and if they like your post than bingo!!! You grab audience attention and this lead to increase the number of audiences on your site. But make sure that the concept is simple, and you are writing the content according to the blogger’s requirement. The...

In the year 1983, when the Indian lawmakers amended the Indian Penal Code to add section 498a (to deal with matrimonial cruelty ) little would they have imagined that it would one of its most misused sections. Over the years, married men and their families were amply harassed by their wives using this section as a weapon. Thousands of false dowry cases are still pending and being filed each other to make men more compliant. In fact, in 2017, even the Supreme Court of India had to take the cognizance of the rise in several false cases under section 498a. The #Metoo fad reminds of this trend. In today’s time, Indian workplaces are in fact becoming dangerous and unsafe for men than women. Many careers are being destroyed simply because of false cases and accusations going around. It is more so in office cultures in India because of our own complex social system. Since Independence, women have gained more recognition and space in white collar jobs in India. Still,...

                                           The other day, I read these lines by Shuvam, about how work culture transforms into a company's true identity. It resonated with what I have been saying for a long time now. People pick up jobs for all the wrong reasons whereas they should first look at a company's culture. I recall a few months, someone came to me for a career related advise. The said person had a job offer in hand and wanted to switch. Now if you have been doing this for long, that is handing out advise on any matter whatsoever, you already know the drill. The guy will ramble a little about how its the end of the road at the current organization, then go on about the offer in hand, and subsequently lay down the fears. Mostly, its about validation. Most of the times, the person has already made up his/her mind. They will tell you about the benefits, the timings...

“Farm to bottle’  luxury natural skincare and wellness brand  RAS Luxury Oils  has launched its  eco   drive  campaign,  # RecyclewithRAS  to encourage customers, to promote the concept of three R’s -“Reduce, Reuse and Recycle”, and to regain the sustainability of the packaging among customers. On returning 1 empty primary bottle of RAS or more, one can receive a free Essential oil. On returning 2 empty primary bottles of RAS or more, people can receive a free Essential oil and diffuser. On returning 3 empty primary bottles of RAS or more, people can receive a free Rose Nectar Face Spritz. And on returning 5 empty primary bottle of RAS or more and receive a free body Polish- all limited to once per month.  Hence return the products and for that effort get a product. Miss Shubhika Jain,  Founder & CEO, RAS Luxury Oils, said ,  “We want to portray RAS as a sustainable brand focused on the end - to - end lifetime of ...